4.6M+Fans acquired
How Mumbai Indians Became the World's #1 Team in Digital Engagement
SI powered Mumbai Indians' end-to-end digital ecosystem — website and app content, gamification, loyalty campaigns and always-on storytelling, helping the franchise become the world's #1 sports team in social engagement and video views (October 2020)
150+ sports organisations · 1B+ fans
The proof is in what our clients shipped, earned, and grew.
From ambitious ideas to measurable outcomes, see how we've helped sports organisations move forward.
FanOS Category
Outcome
Industry
Sport
20stories found under All
150K+Users with at least one lifestyle data point captured
How a Global Sports Franchise Unlocked Fan Intelligence Through Lifestyle-Based Segmentation
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100M+Android installs on the Swiggy platform
How Swiggy Made Live Cricket Moments More Rewarding for Fans
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2.2xIncrease in DAUs vs. the previous season's match-day peak
How Live Practice Streaming Became a Digital Growth Engine Beyond the Match
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600K+Unique users
How United World Wrestling Built a Global Fan Hub and Drove a 3x Surge in Video Views
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500K+Unique users
How World Triathlon Created a Global Fan Hub With Data-Led Storytelling and Live Video
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400K+App downloads
How Knight Riders Universe Drove 400K+ App Downloads With a Gamified Loyalty Ecosystem
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How Times Group Scaled Its Live Cricket Experience Across India
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1.5M+Fans acquired
How the Indian Super League Powered Year-Round Fan Engagement Through a Centralised Digital Ecosystem
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20%Increase in cart conversion rate
How Smart Retargeting Drove 20% More Sales for a Global Cricket Franchise
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50M+Video views across content
How Watford FC Built a Growing Indian Fanbase Through Grassroots Digital Engagement
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6M+Fans acquired
How UEFA Engaged 6M+ Fans Across Global Tournaments Through Immersive Gaming
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11.5MImpressions
How Seattle Orcas Won Over New Fans With Snackable, Cross-Cultural Content
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11M+Content views during the 2020/21 season
How RB Leipzig Became a Fan Favourite in India With Culturally Tailored Content
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35M+Monthly digital users (NDTV's own audience scale, early 2026)
How NDTV Strengthened Its Live Sports Coverage Beyond Cricket
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4.6x Increase in average engagement time
How Gujarat Titans Boosted App Engagement 4.6x Through Tech-Enabled Fan Loyalty
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100KGames played during the 2019 World Cup
How FIBA Made Courtside Basketball's Go-To Digital Destination
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