How a Global Sports Franchise Unlocked Fan Intelligence Through Lifestyle-Based Segmentation
SI helped a global sports franchise move beyond in-app, match-day behaviour to understand who its fans really are — designing contextual surveys, gamified challenges and CRM tagging that captured lifestyle data at scale and unlocked new commercial.
150+ sports organisations · 1B+ fans
The proof is in what our clients shipped, earned, and grew.
From ambitious ideas to measurable outcomes, see how we've helped sports organisations move forward.
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Outcome
Industry
Sport
14stories found under All
100KGames played during the 2019 World Cup
How FIBA Made Courtside Basketball's Go-To Digital Destination
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35M+Monthly digital users (NDTV's own audience scale, early 2026)
How NDTV Strengthened Its Live Sports Coverage Beyond Cricket
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100M+Android installs on the Swiggy platform
How Swiggy Made Live Cricket Moments More Rewarding for Fans
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How Times Group Scaled Its Live Cricket Experience Across India
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6M+Fans acquired
How UEFA Engaged 6M+ Fans Across Global Tournaments Through Immersive Gaming
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4.6x Increase in average engagement time
How Gujarat Titans Boosted App Engagement 4.6x Through Tech-Enabled Fan Loyalty
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11M+Content views during the 2020/21 season
How RB Leipzig Became a Fan Favourite in India With Culturally Tailored Content
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11.5MImpressions
How Seattle Orcas Won Over New Fans With Snackable, Cross-Cultural Content
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4.6M+Fans acquired
How the International Hockey Federation (FIH) Transformed Its Digital Presence
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50M+Video views across content
How Watford FC Built a Growing Indian Fanbase Through Grassroots Digital Engagement
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20%Increase in cart conversion rate
How Smart Retargeting Drove 20% More Sales for a Global Cricket Franchise
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150K+Users with at least one lifestyle data point captured
How a Global Sports Franchise Unlocked Fan Intelligence Through Lifestyle-Based Segmentation
Read Full Story
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