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How Live Practice Streaming Became a Digital Growth Engine Beyond the Match

SI proposed live-streaming a franchise's practice sessions exclusively on its mobile app, then ran a CRM-led audience movement — segmentation, omni-channel promotion and trigger-based reminders.

150+ sports organisations · 1B+ fans

The proof is in what our clients shipped, earned, and grew.

From ambitious ideas to measurable outcomes, see how we've helped sports organisations move forward.

20stories found under All

How the International Hockey Federation (FIH) Transformed Its Digital Presence
4.6M+Fans acquired

How the International Hockey Federation (FIH) Transformed Its Digital Presence

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How a Global Sports Franchise Unlocked Fan Intelligence Through Lifestyle-Based Segmentation
150K+Users with at least one lifestyle data point captured

How a Global Sports Franchise Unlocked Fan Intelligence Through Lifestyle-Based Segmentation

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How Swiggy Made Live Cricket Moments More Rewarding for Fans
100M+Android installs on the Swiggy platform

How Swiggy Made Live Cricket Moments More Rewarding for Fans

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How Live Practice Streaming Became a Digital Growth Engine Beyond the Match
2.2xIncrease in DAUs vs. the previous season's match-day peak

How Live Practice Streaming Became a Digital Growth Engine Beyond the Match

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How United World Wrestling Built a Global Fan Hub and Drove a 3x Surge in Video Views
600K+Unique users

How United World Wrestling Built a Global Fan Hub and Drove a 3x Surge in Video Views

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How World Triathlon Created a Global Fan Hub With Data-Led Storytelling and Live Video
500K+Unique users

How World Triathlon Created a Global Fan Hub With Data-Led Storytelling and Live Video

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How Mumbai Indians Became the World's #1 Team in Digital Engagement
2B+Video views

How Mumbai Indians Became the World's #1 Team in Digital Engagement

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How Knight Riders Universe Drove 400K+ App Downloads With a Gamified Loyalty Ecosystem
400K+App downloads

How Knight Riders Universe Drove 400K+ App Downloads With a Gamified Loyalty Ecosystem

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How Times Group Scaled Its Live Cricket Experience Across India

How Times Group Scaled Its Live Cricket Experience Across India

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How the Indian Super League Powered Year-Round Fan Engagement Through a Centralised Digital Ecosystem
1.5M+Fans acquired

How the Indian Super League Powered Year-Round Fan Engagement Through a Centralised Digital Ecosystem

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How Smart Retargeting Drove 20% More Sales for a Global Cricket Franchise
20%Increase in cart conversion rate

How Smart Retargeting Drove 20% More Sales for a Global Cricket Franchise

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How Watford FC Built a Growing Indian Fanbase Through Grassroots Digital Engagement
50M+Video views across content

How Watford FC Built a Growing Indian Fanbase Through Grassroots Digital Engagement

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How UEFA Engaged 6M+ Fans Across Global Tournaments Through Immersive Gaming
6M+Fans acquired

How UEFA Engaged 6M+ Fans Across Global Tournaments Through Immersive Gaming

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How Seattle Orcas Won Over New Fans With Snackable, Cross-Cultural Content
11.5MImpressions

How Seattle Orcas Won Over New Fans With Snackable, Cross-Cultural Content

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How RB Leipzig Became a Fan Favourite in India With Culturally Tailored Content
11M+Content views during the 2020/21 season

How RB Leipzig Became a Fan Favourite in India With Culturally Tailored Content

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How NDTV Strengthened Its Live Sports Coverage Beyond Cricket
35M+Monthly digital users (NDTV's own audience scale, early 2026)

How NDTV Strengthened Its Live Sports Coverage Beyond Cricket

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How Gujarat Titans Boosted App Engagement 4.6x Through Tech-Enabled Fan Loyalty
4.6x Increase in average engagement time

How Gujarat Titans Boosted App Engagement 4.6x Through Tech-Enabled Fan Loyalty

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How FIBA Made Courtside Basketball's Go-To Digital Destination
100KGames played during the 2019 World Cup

How FIBA Made Courtside Basketball's Go-To Digital Destination

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How ECN Brought Matchday Together Across Digital and Broadcast
2.5M+Users acquired

How ECN Brought Matchday Together Across Digital and Broadcast

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How PZPN Marked 100 Years of Polish Football With a Fan-Voted XI
65K+Registered users

How PZPN Marked 100 Years of Polish Football With a Fan-Voted XI

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