SI
Formerly Sportz Interactive

About Us

SI (formerly Sportz Interactive) is the leading sports technology partner for teams, leagues, federations, broadcasters, and media companies worldwide. With 24 years of engineering pedigree, SI specialises in creating scalable, enterprise-grade digital products that turn fan engagement into measurable commercial value.

Through FanOS: The Fan Engagement Operating System for Sports Organisations, SI provides a portfolio of productised solutions built specifically for the sports industry, through a suite of flexible, independent modules across Data, Experiences, and Activations that are designed to run as a complete ecosystem, or seamlessly plug into existing workflows.

SI doesn't just build fan experiences; we ensure sports organisations operate like scalable, data-led platforms powering the future of sports fandom.

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Sports-themed meeting room at SI
Celebrating 24 years of powering fandom
SI team group photo
Cricket-pitch conference room at SI
SI open-plan office
Our Heritage

Our Story

Driving the digital evolution of sports for over two decades. From pioneering sports technology in Asia to powering digital experiences for the world's leading sports organisations.

Asia's First Sports-Tech Pioneer

Founded in 2002 in Mumbai, we're proud to be Asia's first sports-focused provider of data, technology, and content solutions - with over 24 years of experience delivering standout fan engagement for more than 250 global clients.

Our Ultimate Mission

We exist to help sports organisations build stronger fan connections and unlock real commercial value; combining deep industry expertise with a passion for sport that drives everything we do.

The Fan-First Philosophy

We believe fans are the heartbeat of the sporting ecosystem. That's why we create immersive, end-to-end experiences - from data APIs, websites, and mobile apps to gamification, original content, and video production.

Backed by Elite Investment

We are backed by MarathonEdge, a Mumbai-based private equity fund with investments across technology and consumer businesses. As their first sports tech portfolio company, we combine our agility and innovation as a specialist sports technology partner with MarathonEdge’s credibility, financial discipline, and long-term vision. This partnership fuels our global growth ambitions, enabling us to scale internationally, invest continuously in cutting-edge products, and deliver lasting value to our clients across the sports ecosystem.

150+

Enterprise clients served across regions

25+

Different sports and leagues covered

500M+

Fans actively engaged through our platforms

600+

Players onboarded across functions and teams

1000+

Successful deployments across platforms

10B+

Cumulative video views across campaigns

Leadership

Our Core Values

These core values guide how we work, play, and win together as one team

Passion

We bring our love for sport, contagious energy, pride, and purpose to every project, fueling fan-first outcomes that excite customers.

Commitment

We show up with consistency and accountability - not just to complete the task, but to own the outcome. Our teams count on us to deliver.

Innovation

We challenge the status quo to build smarter, faster, more engaging solutions. Curiosity and courage drive us daily.

Quality

Excellence is in the details. Whether it's data accuracy, product polish or performance, we sweat the small stuff to earn trust and deliver with pride.

Fun

We take our work seriously - but not ourselves. We create spaces to celebrate wins, lift each other up, and enjoy the ride.

We're proud to work with world leading brands and organisations

NBA Logo
UEFA Logo
Formula 1 Logo
UFC Logo
FIBA Logo
ICC Logo
Board of Control for Cricket in India Logo
International Hockey Federation Logo
Global Chess League Logo
FEI Logo
Mashal Sports Pvt. Ltd. Logo
Google Logo
Microsoft Logo
Amazon Logo
Sony Pictures Network Private Limited Logo
jio-hotstar Logo
prime-video Logo
Mumbai Indians Logo
Delhi Capitals Logo
Punjab Kings Logo
Rajasthan Royals Logo
watford-fc
rb-leipzig
World Archery Logo
World Triathlon Logo
United World Wrestling Logo
European Cricket Network Logo
Football Sports Development Limited Logo
ILT20 Logo
Seattle Orcas Logo
GG/GFG Logo
equibase Logo
VBW Logo
Capri Logo
GMR Logo
Leadership

Our Leadership Team

Operators who've shipped at the scale you need

Siddharth Raman

Siddharth

Raman

Chief Executive Officer

Monojit Banerjee

Monojit

Banerjee

Chief Technology Officer

Ravi Ranjan

Ravi

Ranjan

Chief Delivery Officer

Himanshu Kapadia

Himanshu

Kapadia

Chief Human Resources Officer

Niraj Parmar

Niraj

Parmar

Chief Financial Officer

Raghav Mehta

Raghav

Mehta

SVP - Revenue & Partnerships

Chintan Shah

Chintan

Shah

SVP - India

Siddhartha Roy

Siddhartha

Roy

Head of Product